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What's Your eBay Reputation Really Worth?
Your eBay reputation is everything you are on eBay - without it, you're nothing.
Your reputation is worth as much as every sale you will ever make.
If you've ever bought anything on eBay (and the chances are you have), then
think about your own behaviour. Buying from a seller with a low feedback rating
makes you feel a little nervous and insecure, while buying from a PowerSeller
with their reputation in the thousands doesn't require any thought or fear - it
feels just like buying from a shop.
A Bad Reputation Will Lose You Sales.
In fact, a bad reputation will lose you almost all your sales. If someone leaves
you negative feedback, you will feel the pain straight away, as that rating will
go right at the top of your user page for everyone to see. Who's going to want
to do business with you when they've just read that you "took a month to deliver
the item", or that you had "bad communication and sent a damaged item"? The
answer is no-one.
Your next few items will need to be very cheap things, just to push that
negative down the page. You might have to spend days or even weeks selling cheap
stuff to get enough positive feedback to make anyone deal with you again.
It's even worse if you consistently let buyers leave negative feedback - once
you get below 90% positive ratings, you might as well be invisible.
You Can't Just Open a New Account.
Besides eBay's rules about only having one account, there are far more downsides
than that to getting a new account. You literally have to start all over again
from scratch.
You won't be able to use all the different eBay features. Your existing
customers won't be able to find you any more. Your auctions will finish at a
lower price because of your low feedback rating. Opening a new account is like
moving to a new town to get away from a few people who are spreading rumours
about you: it's throwing out the baby with the bathwater.
A Good Reputation Will Get You Sales.
When a PowerSeller tells me something, I tend to believe them. They can be
selling a pretty unlikely item, but if they guarantee it is what they say it is,
then I trust them - they're not going to risk their reputation, after all. This
is the power of a reputation: people know you want to keep it, and they know
you'll go to almost any lengths to do so.
This is true even to the point that I would sooner buy something for $20 from a
seller I know I can trust than for $15 from someone with average feedback. It's
worth the extra money to feel like the seller knows what they're doing, has all
their systems in place and will get me the item quickly and efficiently.
You really will find selling on eBay so much easier, and there's only way to get
a good reputation: make sure you please your customers every time. But some
customers can be, well, just a little difficult to please. In the next email, we
ask: is the eBay customer always right?
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[Home] [eBay: The First 10 Years.] [EBay Income Possibilities.] [How to Choose the Right eBay Product Category.] [eBay Title Writing Tips.] [How to Use eBay to Grow Your Other Businesses.] [Taming the eBay Search Engine.] [What You Need to Know BEFORE You Get Started on eBay.] [10 Sure-fire Ways to Kill Your eBay Business.] [How to Think Like an eBay PowerSeller.] [When Things Go Wrong: How to Resolve eBay Disputes.] [A Beginner's Guide to the Different eBay Auction Types] [Staying Out of Trouble with eBay's Listing Policies.] [Learning the eBay "Lingo".] [Is the eBay Customer Always Right?] [What's Your eBay Reputation Really Worth?] [eBay - Part Time or Full? How to Decide.] [Tips and Tricks for Using eBay Search.] [Watch Out for eBay Automobile and Computer Scams.] [10 Steps to Successful Selling on eBay.] [How to Get eBay Coupons.] [Tips for Buying Collectibles on eBay.] [5 Simple Steps to Posting Your First eBay Auction.] [SafeHarbor; eBay's Own Scotland Yard.] [An eBay Seller's Checklist.] [eBay Description Writing Tips.] [10 Tips for Increasing Your eBay Response.] [An Introduction to Bidding and Buying on eBay.] [How Important is Your Buyer's Reputation?] [Your Rights as an eBay Buyer.] [Using PayPal on eBay.] [How Important is Your Buyer's Reputation?] [The eBay Buyer's FAQ.] [How to Check an eBay Seller's Reputation (and Why You Should Do It).] [Understanding the Different eBay Auction Types.] [eBay Auction Buyer's Tips and Tricks.] [Introducing the New eBay "Buyer's Credit" Program.] [When to "Buy Now" and When to Bid.] [When and How to Withdraw Your eBay Bid (and Why You Might Not Want To).] [You Won that eBay Auction! Now What Do You Do?] [Taking Advantage of "Slow" eBay Auctions.]
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