RESUME SERVICE - How to's and small biz Ideas -

HOW TO START YOUR OWN RESUME WRITING SERVICE

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One method of gaining business exposure which is most often overlooked is the radio and television talk show interview. Call the broadcast stations in your area and get the names of the producers of these talk shows. Then write them a letter explaining your services, and how you believe an appearance on their program could be educational and beneficial to their audiences. Include a brochure with your letter. A couple of days after you're sure they've received your letter, give them a call on the phone, and ask them to consider an interview with you.

Another area to explore for free publicity is as a guest speaker for your civic clubs. For these, simply write out a speech emphasizing the need for a resume, and the proper way to write one that will result in a job for the job-seeker. Explain the growing trend of employers to use the resume as a screening device, and the fact that a well-written resume can get a better job for someone when there are seemingly no openings. Don't be afraid to explain what goes into a professionally written resume. Many of the people listening to you - if you sell them on the idea of a resume - will come to you to have it written because they don't have the time or know-how, and because you'll have the reputation of an "expert" after having spoken before their club. Basically, people are lazy in this respect, and would rather pay someone else to do something than to take the time to learn how and do it themselves. Once you spread the word that you're in the business of preparing resumes for people looking for work or wanting better jobs, you'll have no trouble at all keeping busy!

Your brochure can be as simple as a Z-folded 8 1/2 x 11 sheet of paper. It should de scribe your services, emphasize your professionalism, fast service and reasonable cost. It would be best to have your story typeset and laid out in three columns down the width of the paper. Most quick print shops can handle all this for you, at a nominal cost. Once you've had your brochures printed, leave off a supply with your area high school and college counselors, vocational and trade school placement directors, and with as many private employment agencies as will take them.

When prospective clients call you, simply explain your services and prices, and set up an appointment for them to meet with you. For this it's best to prepare a script, which might read like this:

YOU, answering the phone: Good morning! Midwest Resume Service. May I help you?

CLIENT: Yes, I'm calling about your ad in the paper.

YOU: Oh yes, and thank you for calling. Let me explain our services. We're professional resume writers - we interview job - seekers such as yourself - learn the important features of their backgrounds as those features apply in helping us to write a resume that will land them the job they're looking for. Then we assemble all this information into a winning presentation, type it out, give you the original plus 50 copies and a cover letter (which you can modify as necessary on your home typewriter and have copied each time you submit a resume). Your cost is only $50, and usually we can have everything ready for you within three or four days. Now, does that sound like what you had in mind?

CLIENT: Yes! That's just what I had in mind. When can we get together and start the ball rolling?

YOU: How about this afternoon at 3:15, or would tomorrow morning at say 9:45 be better for you? We're located at 600 North Main Street. Are you familiar with the area?

CLIENT: Yes, I know the area, no problem. This afternoon at 3:15 will be fine.

YOU: Good! Now, let me have your name and phone number please.

CLIENT: Gives you his name and phone number.

YOU: All right, Bob, we'll look forward to seeing you this afternoon at 3:15.

You now have a client, and an appointment to interview him for background information in order to put together a resume that can result in a job for him. Be sure you're prepared with a "researcher's questionnaire," to guide you in the questions to ask. Type your resume format on a separate sheet of paper, numbering each question you want an answer to, or subject you want to cover. This of course serves as a "master" which you duplicate and use as the researcher's questionnaire guide. For each interview, take one of these "interview guides" and an ordinary yellow legal tablet, and start asking questions. Identify each page of notes with a number or subject matter from the resume format, and use a separate page of the tablet for each subject and each job the client may have had.

HOW TO START YOUR OWN RESUME WRITING SERVICE

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