NEW MARKETS FOR AEROBICS
The decline of enrollment-based fitness programs have forced
many studios to expand their services. For example, some jazz exercise studios now offer
skin care and nutritional counseling. Some offer shiatsu classes. The biggest problems for
any stationary fitness program is being able to organize classes that work around the
schedule of its potential clients. The interest in fitness remains. The market did not
dwindle as the figures suggest. The biggest challenge in this industry to identify new
ways to deliver its services to the market.
BUNS OF STEEL
If you are an aspiring exercise entrepreneur, here are three avenues
by which you can deliver and sell your services to your market:
CORPORATE CONTRACTS.
Many businesses recognize that healthy employees are productive employees, something
the Japanese realized decades ago. You can send instructors to a business location to
conduct exercise classes that are subsidized by the employer.
SATELLITE CLASSES.
You can lease community or church facilities, recreational centers or school gymnasiums
and hold classes for people in that community. Some very large apartment complexes have
halls or functionareas where classes can be held.
VIDEOS.
Students who attend your class once can continue the routine on their own time. That's
the convenience video can offer. Instead of coming to an organized exercise class, piople
will attend an exercise class in front of their VCRs. In fact, a video tape can be an
excxellent add-on product to corporate contracts, satellite classes, or studio classes. |